Hello Cupcake Lovers,
Do you really know who you are following on Twitter or whose blog you’re actually an avid reader of? I bet you think you do. And for the most part you probably do. But did you know there are many people/businesses out there that hire others to do it for them?
I’m sure we’ve all heard of Ghost Writers before, that’s nothing new. But the reason I am blogging about this is I find it to be a fascinating topic. You see, ghost writing isn’t just for books or articles anymore. Nor is it just for celebrities or political leaders, etc. Ghost writing has evolved with technology…which I think is brilliant!
I have been approached by several individuals in the past year or so who have wanted to “help me with my online presence” either by writing blog posts for me or taking over my Twitter account! This would probably be a good time to clarify that it is truly ME typing right now! Haha Now, I have conflicting feelings about it. I have complete respect for these media geniuses. It takes an extremely talented person to be able to take on someone else’s persona and the audience be none the wiser for it. But I know this is not the direction I want to go with Susie’s. My goal has always been and will continue to be building my business on my own. This doesn’t mean that I won’t want or need help along the way (we all do) but I have decided that I want to be real with my customers and it truly be me talking to them (or lack thereof as it may be when I’m MIA) than having someone else pretend to boost my social networking presence.
So go “chat” with your favourite celebrity on Twitter now…sorry if I burst your bubble. Just wanted to give you some food for thought…
