Susie’s goes Interactive with second location with a “Create your own Cupcake Bar”…

Ever wish you could make your own cupcake creation but not have to do any of the work?  Well soon you will be able to!  Susie’s newest location in Bayers Lake opening this Spring will feature a “Create your own Cupcake Bar”.  The concept is similar to that of a popular ice cream chain but minus the frozen slab and replace ice cream with buttercream frosting!  Allow me to walk you through the yummy creation process:

First select your cupcake flavour – chocolate and vanilla will be available every day with others such as marble, red velvet, peanut butter, etc rotating throughout the week.

 

Next, select your buttercream flavour – these flavours may also rotate but will ultimately include chocolate, pink vanilla, peanut butter, mint, caramel, and coconut.

 

Then select up to 4 mix-ins for your custom creation (one mix-in is included).  The final list of mix-ins has not been set (and may change) but currently the selection will consist of: rainbow sprinkles, gummy bears, chocolate chips, white chocolate chips, flaked coconut, Reese’s PB cups, Skor bits, peppermint patties, Oreo cookies, Pop Rocks, Snickers, Crispy Crunch, M&M’s, assorted nuts…

 

What’s that, you want Pink Vanilla Buttercream with Rainbow Sprinkles and M&M’s?  Comin’ right up…

 

And hubby wants Peanut Butter Buttercream with PB Cups, Chocolate Chips and Crispy Crunch bars?  Sure thing…

 

We then hand paddle your mix-ins into the buttercream using our cake spatulas…

 

Don’t forget hubby!

 

…and then top your cupcake with your customized buttercream!

 

You are so scoring points with hubby for this one!

 

Finally, rainbow sprinkles can be added to the top of your cupcake at no additional charge.  Your choice, with sprinkles…or without.

 

The “Create your own Cupcake Bar” is purely about flavour & taste sensation.  Unfortunately, the process would not be feasible to do with piping the buttercream on top to make it “pretty” as the mix-ins would clog the decorating tips, slow the process down, and be too costly and wasteful filling & disposing of decorating bags for one cupcake.  The good news is for esthetic purposes, the tried and true taste sensations of our daily cupcake line-up will be available in our cupcake display case to purchase individually or in large boxes to go as always!

I hope you are as excited about the newest interactive experience we are cooking up for you when we open location #2.  We didn’t want to simply create a “cookie cutter” template of our existing location (although the look, feel & décor will be carried over from Dresden) but we wanted to continue to dream up new and exciting experiences for our customers.  After all, it has been my goal from day one to have Susie’s be more than just a “cookie” or a “cupcake”…but a true customer experience.  And by the looks on our customers faces when they glare into our cupcake case and they revert to a childish grin (often with a squeal of excitement), I know I’ve accomplished what I set out to do…and it re-enforces why we do what we do each day with every smile that ensues!  How many of you can say that about your jobs?  So that’s why “Life is sweet at Susie’s…”

We look forward to serving you soon at our new Bayers Lake location!  And of course I still have one more surprise up my sleeve…  Stay tuned! 

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